How Prezent helped garner funding for patient initiatives at a Fortune 500 biopharmaceutical company.

‍Introduction:

Scott Rosania, Senior Director of Patient Customer Services at a Fortune 500 biopharmaceutical company, works tirelessly to break down patient barriers for individuals undergoing therapy after receiving prescriptions. Rosania, alongside his team of 16 members, executes top-notch delivery, servicing over one million patients each year. 

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The company stands as a prominent biotechnology firm dedicated to pioneering, crafting, and bringing to market groundbreaking medications that revolutionize the lives of individuals grappling with severe illnesses. Over three decades, guided by physician-scientists, has yielded a multitude of FDA-approved therapies, with the vast majority originating from the company's own research laboratories.

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Scott’s team plays a pivotal role in understanding patient experience and analyzing key insights from program performance, ultimately to be presented to senior leadership. Conducting in-depth analyses on financial barriers, medication side effects, and prescription timelines, Scott is entrusted with providing executives with the right information to approve initiatives that prioritize patient well-being. 

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Challenges:

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One of the biggest challenges faced by Rosania, and his team is bandwidth. According to Scott, “the team is stretched quite thin,” with 16 members running “five different programs” simultaneously. These programs are extremely high-priority and prevent the team from allocating enough time to put together professional-looking slide decks.

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Identifying tools to convey messages more efficiently was, therefore, Rosania’s more critical task during a period when presentations were becoming a necessity for executive budget approval. 

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Solution:

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Scott sought a partnership with Prezent to reframe the team’s ideas in a more compelling, fresh manner. After being blown away by the initial sales pitch, Rosania proceeded with the onboarding process, which could not have been more “seamless and efficient.” 

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“I like to build presentations myself and play around with the tool, and that’s the best part of Prezent,” Rosania said. “The myriad of slide templates that are available, and the intuitiveness of its system brings your vision to light.”

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Leveraging Prezent’s multi-dimensional slide creation features enabled a streamlined workflow for all members of Scott’s team and allowed them to create presentations that aligned with the brand and their respective ideas. 

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The inclusion of Prezent’s  Fingerprints feature allowed Scott to get to know himself as a presenter and play to his strengths when communicating his material to senior executives. Moreover, this feature allowed Scott to understand the preferences of these leaders and tailor his slides to them accordingly. 

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After experiencing the wonders of Prezent first-hand, Rosania proceeded to further scale the product among his peers and leaders. Working collaboratively with commercial IT,  Scott introduced Prezent to a Senior Director. This way his IT work would be serviced using our platform as well. 

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“We started with 8-10 licenses, but now we’re upwards of 20,” said Rosania. “In fairness, our bosses already had Prezent outside of my own contract, but it’s okay because it allowed me to structure my own relationship.”

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Results:

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• Brand alignment: Scott’s team supports several different business units, with each brand/product having its distinct unit and leadership. Whether the subject matter was eligibility criteria, patient reach outs, or anything else, Prezent provided a consistent framework to maintain continuity in all corporate messaging. 

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• Saved time: Previously, Scott and his team members would spend hours together trying to ensure all presentations met brand standards in terms of formatting and precision. This resulted in a significant time investment that diverted from other high-priority delegations. With Prezent, Rosania noted up to 70% of time saved. 

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“The ability to get templates that are perfectly spaced and laid out saved us an immense amount of time.”

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• Cut costs: Prior to working with Prezent, Scott and his team spent millions of dollars on external agencies to create presentations. Not only was this expensive, but often, the vision the team had intended was met with a layer of disconnect from the agency's return. After Scott and his team started sourcing presentations from Prezent, they were able to “reduce agency spend by 30%,” which in terms of dollars amounted to hundreds of thousands. 

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• Improved quality and effectiveness: To add to the aforementioned benefits Prezent brought to Scott’s team, the inclusion of pre-existing templates and slide layouts assisted him with re-framing his content material and adding to it. Prezent’s suggestions to improve slide material have allowed the team to formulate new ideas and become more effective in their communication style. 

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“Since Prezent is a small company, you feel like you’re a part of the family. What they’re able to do is take all experiences and package it so much better. Solving problems in a simple way embodies Prezent’s entrepreneurial spirit.” - Scott Rosania.

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ASTRID & the importance of business communication:

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Fingerprints

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Tailoring your presentations to your audience’s backgrounds and preferences is especially important to retain their attention. Many times, individuals create presentations that fail to captivate audience members, which inevitably leads to the messages being unheard and misconstrued. 

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Prezent’s AI Fingerprints feature creates a profile of every user/potential user, ensuring that presentations are not just seen and heard but felt and remembered. It does so by analyzing your audience’s visual preferences and suggesting appropriate graphics and depictions that align with what they understand. It also facilitates better storyline structuring to maximize audience engagement. 

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For presentations that contain complex, technical datasets, Prezent’s AI fingerprints provide suggestions to convert these complicated data points into a presentable format that matches the data consumption preferences of your audience members. 

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Scott Rosania experienced the advantages of the Fingerprints features and shed light on how beneficial it has been for him when adjusting his presentation format for specific audience members. 

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“With Fingerprints, you answer the questions so you understand who you are as a presenter, and your audience,” he said. “Since there has been a wider adoption of using Prezent in the company, the Fingerprints help when speaking to leaders I may not know previously.”

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Create

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Under Prezent’s wing of Create tools, lies a plethora of assets to improve your presentations effortlessly. The Slide Library feature exposes users to over 35,000 different slide designs that are completely brand-aligned and follow a professional and consistent look. 

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Moreover, the Story Builder feature provides users with 1000+ expert-curated storylines to create presentations that are tested and proven to derive positive results among a variety of different demographics and audiences. It generates a structured storyline that follows a clear narrative bound to keep your audience hooked to your material. 

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Rosania has used these features throughout his partnership with Prezent and claims that they have saved his team an immense amount of time and excess labor and helped maneuver the inertia experienced at the beginning of the presentation creation process. 

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“If you don’t know where to start you click the button and just explain what you’re trying to do and take it from there,” he mentioned. “The key thing most of us do is go slide by slide, and are tasked with making the message succinct, and Prezent does both seamlessly.”

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