Master the 4 main types of speeches in public speaking 

Words have a unique power, and history is full of moments that prove it. Whether it is Martin Luther King Jr.'s “I Have a Dream” speech or Steve Jobs' memorable commencement speech at Stanford, it didn’t just move audiences; they sparked change. Speaking with impact is an essential skill that a leader must have, but truly mastering it means understanding the different types of speeches and how to deliver each effectively.

In this article, we will explore various types of speeches and offer tips on how to make the most of each one.

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The 4 main types of public speeches:

There are many different types of speeches, each with its unique purpose and style. Some of the most heard are informative speeches, persuasive speeches, demonstrative speeches, entertaining speeches, motivational speeches, impromptu speeches, and debate speeches. Speaking can feel overwhelming, especially with so many types of speeches to choose from. Having a clear goal before delivering a speech is essential if you want it to make an impact. Generally, most speeches can be grouped into these four common types of public speaking, each based on its purpose.

• Informative speech
• Persuasive speech
• Entertaining speech
• Demonstrative speech

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1. Informative speech:

The aim of an informative speech is to educate the audience on a specific topic. What sets an exceptional speaker apart in this type of speech is the ability to provide information in a simple, accurate, and engaging way. The speaker has to make the topic interesting and relatable for the audience. For example, a tour guide who brings history to life with captivating stories and visuals can hold the group’s attention throughout. On the other hand, if the same information is delivered in a dull way, the audience may quickly lose interest and tune out.

The video below is a great example of an informative speech. The speaker, impressively a teenager, addresses the pressing issue of mobile addiction, one of today’s top concerns. He presents compelling facts and keeps the audience engaged by sharing personal anecdotes and relatable examples.

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Here are 100 informative speech topic ideas that will help you choose the right topic for your next speech.

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Things to remember while writing an informative speech:

• Focus on main points: Informative topics can be broad and challenging to cover thoroughly in a short speech. Narrowing down to the key points helps ensure you’re addressing the most important aspects accurately, which prevents overwhelming or misleading your audience.
• Build credibility: Use reliable sources and facts to back up your points. It is also important to understand the topic yourself, as this boosts your confidence and prepares you to answer audience questions. Your command of the subject and authentic information will help build trust with your audience.
• Clarity, accuracy, and engagement: A successful informative speech balances clarity, accuracy, and audience interest. Keep your language simple and clear. Focus on the most relevant details rather than overloading them with information, and find ways to make the topic engaging and relatable.

Researching and gathering data is only half the work when it comes to delivering information. In order to deliver a message confidently, the speaker requires practice, knowledge, and the skill to engage the audience. This article provides a detailed guide to writing and delivering an informative speech, complete with tips on making your presentation both clear and captivating.

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2. Entertaining speech:

While all good speeches should be entertaining, entertaining speeches are specifically delivered with the aim to amuse and engage the audience. The speaker often uses humor, stories, or personal anecdotes in these kinds of speeches to connect with the audience in a lively way. This type of speech is typically less formal, which makes it a popular choice for events, weddings, and informal gatherings.

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How to keep the audience hooked on an entertaining speech:

• Use storytelling: Sharing relatable or humorous stories can establish an emotional connection with the audience and capture their attention.
• Be creative: Adding creativity to your delivery, such as varying your tone and using expressive gestures, helps convey emotion and keeps the audience engaged.
• Involve the audience: Keep listeners involved by asking questions or inviting them to participate. This makes the audience feel inclusive and keeps the energy up.
• Practice to perfect: Rehearse your speech and seek feedback from others. Minimize filler words, as they can disrupt the flow and make you seem nervous. Practice helps you deliver smoothly and with confidence.

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3. Persuasive speech:

A persuasive speech is crafted to convince the audience to embrace a particular viewpoint or take a specific action. This type of speech can be one of the most challenging to master. Unlike other speeches that primarily focus on a central theme, a persuasive speech requires the speaker to not only present facts, share compelling anecdotes, and inspire the audience to take the desired action simultaneously.

Steve Jobs' product launch presentations are the best examples of persuasive speeches. His exceptional ability to engage the audience, combined with his deep market insights and persuasive storytelling, made his presentations both captivating and unforgettable.

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If you are unsure about choosing the right topic for your next persuasive speech, this article offers guidance to help you select one that will connect with your audience. It includes a list of 100 compelling topics, along with practical insights to turn your ideas into powerful, impactful speeches that truly resonate.

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Essential elements to remember before writing a persuasive speech:

• Clarity: As a speaker, you must clearly understand the subject and believe in what you are delivering. When you, as the speaker, are fully convinced of your arguments, you can confidently convey them, making it easier to persuade the audience.
• Connection: Select a topic that aligns with both your audience’s interests and your organization’s goals. Your audience will more readily engage and connect with you when they can relate to your topic and arguments, so keep your content audience-centric.
• Logical, data-backed arguments: Build your case with logical reasoning and credible evidence. Use data, statistics, or real-life examples to reinforce your points, making them more compelling and difficult to refute.
• Clear call to action: End your speech with a specific and clear call to action that leaves no doubt about the next steps you want your audience to take. Whether it's signing up, taking a stand, or changing a behavior, your call to action should be both motivating and actionable.

Writing an impactful, persuasive speech requires a strong understanding of your audience and practical strategies to make your speech credible, engaging, and convincing. This comprehensive guide delves into the steps of crafting a persuasive speech, providing you with valuable techniques and strategies to maximize your impact.

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4. Demonstrative speech:

Demonstrative speeches are quite similar to informative speeches, as they both rely heavily on explanations and facts. However, what sets demonstrative speeches apart is their use of visuals to illustrate a process or show how a problem can be solved. Unlike purely theoretical explanations, demonstrative speeches guide the audience through a step-by-step approach, showing them how to do something or how something works in a practical, hands-on way.

The most common examples of demonstrative speech you would have encountered are cooking videos, instructions on how to use certain mobile features, etc.

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How to write a demonstration speech:

• Provide an overview: Start by giving an overview of what you’ll be demonstrating. A brief background can help ensure everyone is on the same page.
• Organize logical steps: Structure your steps clearly and logically so the audience can easily follow along. Aim to share new information, guiding them through each phase in an organized way.
• Keep it simple: Use straightforward language for each step to make it easy for listeners to follow. Avoid technical jargon unless you’re confident the audience is familiar with it.
• Use visual aids: Visuals are powerful—about 65% of people remember what they see even after three days. Include visual aids or props to illustrate each part of the process and enhance understanding.
• Plan a Q&A session: Allow time for questions at the end. Even with a well-prepared presentation, some audience members may need clarification to grasp the material fully.

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Other popular types of speeches in public speaking:

In addition to the common types of speeches often used in professional settings, there are many other popular forms of public speaking that you may encounter. These speeches, each with a unique purpose, are designed to help the audience connect with the speaker, inform them, entertain, or inspire action. Let’s take a closer look at some of these other types of speeches and the occasions where they can be most impactful.

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5. Debate speech:

Debate speeches are often delivered in competitive settings, like high school debate clubs or political forums, where speakers argue for or against a specific topic. This type of speech calls for strong critical thinking, persuasive language, and the ability to refute opposing arguments effectively.

For example, in a debate about climate change policies, one speaker might argue for immediate government intervention, using data on rising global temperatures and successful international efforts, while the opposing side could argue for individual responsibility and highlight examples of effective grassroots environmental initiatives.

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6. Impromptu speech:

An impromptu speech is delivered without prior preparation, often on a spontaneously assigned topic. This type of speech requires quick thinking, clear organization, and confidence under pressure.

For instance, during a company meeting, you might be asked to give an impromptu speech on a recent project success. Here, the ability to quickly recall key points, structure them logically, and convey the outcome’s significance would make the speech effective and memorable.

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7. Special occasion speech:

A special occasion speech is given to honor a person, celebrate an event, or recognize a significant moment. Common examples include wedding toasts, eulogies, and anniversary speeches. The speaker's goal in these speeches is to communicate emotions and make the occasion memorable.

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8. Acceptance speech:

You may have seen Oscar winners or recipients of other notable awards deliver an acceptance speech upon receiving their honor. In an acceptance speech, the speaker expresses gratitude, acknowledges those who supported them, and reflects on the journey or achievement that led to this moment.

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Speech writing tips for different types of public speeches:

No matter what type of speech you are preparing, here are some helpful tips to make it effective and engaging:

1. Define your goal: Having a clear purpose is crucial. Once you identify the goal of your speech, you’ll have a vision of how to execute it. For instance, if your goal is to educate, organize your information step-by-step, using visuals or demonstrations. Similarly, if it’s an informative speech, ensure it’s backed by credible facts, data, and testimonials.
2. Understand your audience: Researching your audience helps you understand their needs, concerns, and knowledge level. This insight about your audience enables you to tailor your content, making it relatable and engaging. Audience analysis also helps anticipate potential questions, allowing you to prepare thoughtful responses.
3. Select the right topic: Choosing the appropriate topic depends on several factors, such as the event, your audience, and the goal of your speech. By considering these aspects, you can refine your topic to align well with the occasion and your audience’s interests.
4. Conduct thorough research: Gather all the information and data necessary to speak confidently on your chosen topic. A well-researched presentation boosts your credibility, builds audience trust, and establishes your role as a knowledgeable speaker.

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How can Prezent support you in delivering impactful public speeches?

• Build a structured presentation with ease: A well-organized presentation is key to delivering a memorable speech, and Prezent helps you achieve just that. With its library of storyline templates and slide designs, you can craft a logical flow that captures the audience’s attention and keeps them attentive till the end. Whether you’re preparing a persuasive argument or an informative talk, Prezent’s structured frameworks make it easy to organize your ideas in a way that resonates with your listeners.
• Understanding your audience with the fingerprint feature: Knowing your audience assists you in delivering a speech that truly connects. Prezent’s fingerprint feature helps you analyze your audience’s preferences. It offers insights into their communication styles, needs, and preferences. This helps you tailor your message so that you can connect with the audience on a deeper level, ensuring your content is both relevant and engaging.
• Develop communication skills through tailored learning: Prezent doesn’t just help with presentations; it also supports your growth as a speaker. With its Zenith learning workshops and a range of online courses, Prezent offers resources to sharpen your public speaking and communication skills. These courses provide practical strategies that elevate your presentation and speaking abilities, preparing you to confidently engage and inspire any audience.

Learn more about how Prezent can help you develop your public speaking skills and craft compelling presentations by scheduling a demo. You can also explore the platform yourself with a free trial.